I’m pretty much done with Facebook. I gave it one last shot recently and was disappointed once again. Now, mind you, I was working with a much smaller base, but still, the results were pathetic and uninspiring. For those of you who are considering building a platform as an author, be aware that Facebook is no longer the place to start. It’s a sham of what it used to be, which was a place where you could build a following and get some decent organic interaction. Now, it’s a place where posts go to die and conversations only happen between you and five people…even if you have hundreds or thousands of “followers.” In order to have any reach beyond 1% to 2% of your followers, you need to pay to “boost” your post. That’s not a typo.
So, you might say, “Scott, you’ve only got 71 followers on your Facebook page. That’s not exactly a good example.” I say, true, but I also have a Facebook page with more than 400 followers for my Andy Rane pseudonym and I’ve seen the same results there. I posted there the other day. Out of 429 followers, I reached 29 (that’s 6.8%). I guess I should be happy, right? I broke beyond the 2% barrier. This time last year? Text posts were reaching 85 to 100 of my followers on a regular basis without paying a dime. And, assuming I didn’t have over 400 followers at that point, that means I was reaching upwards of 25% of the folks who like my page.
I cannot tell you how frustrating this is. THEY LIKE MY PAGE! Why do I have to pay for the people WHO ALREADY LIKE MY PAGE to see my content! It’s a scam, so I’m not doing it anymore. My Twitter feed now populates my Facebook page with content, but I’m no longer going to post there and I’m certainly not going to spend money there ever again. As an independent author, my resources are limited. I need to see results when I spend money.
While I understand the need to monetize your business, Facebook is becoming its own worst enemy. Twitter has begun allowing the little folk to promote tweets and accounts and such. I’ve used it, with some success. The minute I feel like I can only reach my followers by paying for it, I’ll leave them too. Pinterest is headed in that direction as well (I’m sure you’ve seen the “Related pins” appearing in your feed). I hope they hear the uproar over Facebook and do the right thing. I’ll certainly be keeping an eye on it.