Amazon Sweetens the Select Deal

But are they just making the rich, richer?

If you haven’t seen this post from Amazon about the new Select All-Stars program, I suggest you head over and take a look, especially if your books are in KDP Select. Essentially, Amazon needed an additional $2.7 million (on top of the standard $2 million), just to get August’s KU/KOLL borrows payout to $1.54. They had to more than double the pot, and it still came out almost $0.50 below the average for the last two years!

In addition, they’ve installed an All-Star program for the Top 100 books and authors per month who are in the Select program. The numbers look amazing, but when it comes down to it, Amazon is simply rewarding those who are already successful. And, if these top authors are then further thrust into additional spotlight, what chance does it give to anyone else wanting to break into the top? Are they just making it better for those who already have it good?

As always, the folks over at kboards are already heatedly debating the possible issues. 😉

What do you think? Good for the author or bad for the author?

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