Whenever discussing a marketing plan for self-published books, I make a point of saying, “Books don’t sell themselves.” You have to get it out there in front of readers. You have to be willing to spend money in order to make money. But, some books seem to need little more than a nudge and they’re off to the races. And, why is that? Case in point, my third self-published book (and, technically, first by me). It’s not breaking records by any means, but it’s the first book I’ve put out that manages to sell 1-2 copies a day with little (I ran a small ad back in mid-September) to no marketing on my part. Compare this to my other novels, which are adult suspense/thrillers, and could collect a ton of dust (and have!) if I didn’t promote them on a regular basis. So, what are some factors that might affect this? Let’s take a look at just a few possibilities.
1. Quality of the writing – Truly bad writing won’t sell. I don’t care how much you promote it. I’d like to think that, while my writing is far from perfect, it’s at least good enough to entertain readers. And, to me, that’s one of the most important qualities to have.
2. Genre – Let’s face it. Some genres just sell better than others. I personally know a few people who churn through 5-6 erotica or romance novels a month. And those types of readers are often not picky about who they read next or who published them. They’re just looking for a good, well-written story. Romance sells. Self-published romance sells and competes very well with the top traditionally published authors. In fact, I’d argue that you can’t find the same level of competition in other genres, but that’s just my unscientific opinion. If you write erotica, I envy you. If you write good erotica at a high rate of speed, you can be a money-making machine. Honestly. They’re out there.
3. Topic/Category – So, you’ve got a well-written story in a genre that should be selling, but still no luck? Well, maybe rollerskating detective nuns aren’t everybody’s thing. Seriously, though. Maybe you’re topic is too niche. Or, is your story so mainstream that it looks like everything else in its category? This “factor” could go both ways. If your story is too different, you may find that new readers won’t take a chance on it. But, if your story is too similar to every other book in its category, you may find yourself competing with the big boys (and girls).
So, why does Danny Dirks sell with little to no promotion (in multiples countries, mind you)? Well, I think it gets help from all 3 of these factors. I think it’s well written, it’s a YA fantasy with dragons, and there isn’t a ton of competition in the “Arthurian” category (apparently). Even at a high ranking (see example below), it still graces the top 100 of 3 sub-categories.
Amazon Best Sellers Rank: #104,371 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#44 in Books > Science Fiction & Fantasy > Fantasy > Arthurian
#46 in Kindle Store > Kindle eBooks > Children’s eBooks > Fairy Tales, Folk Tales & Myths > Collections
#64 in Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Arthurian
What do you think are some other key factors that might make a book “sell itself”? Let us know in the comments and thanks for stopping by!