Many moons ago (ok, over the summer), I wrote a piece denouncing Facebook as a valid platform for investing your advertising dollars. Well, with the recent news of impending change, I’d say that piece is even more justified. Essentially, Facebook wants you, as an entrepreneur, to pay for 99.9% of your interactions. So, remember when you could reach a few of your followers just by posting a link to your book on Amazon? Well, not anymore. My recommendation? Keep your Facebook page. Post updates on occasion. But, put your marketing dollars and your social media energies elsewhere.
2 thoughts on “Honestly, Don’t Bother With Facebook Advertising”
Amen to this. Facebook has gotten too money hungry for it’s own good. I can’t stand it anymore. As a user, I don’t like that only those companies who pay appear on my newsfeed.
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