Ping Backs

So, who would think that linking your article to another website might actually drive traffic back to your own? Well, it does! Two weeks ago, I wrote an article titled Self-publishing Isn’t. In that article, I linked to a few resources. Well, a few days later, I noticed that one of my traffic sources was coming from one of those resources, a fairly popular website. I backtracked these links and found that, on their website (sfwa.org), they list “comments” from other blogs in the sidebar. In 2 weeks, it’s driven ~50 visitors to my site, which is pretty nice.

So, does this mean I should be sure to link to a popular website in every blog post? No. It means that a well thought out article with relevant links can drive traffic back to you in the long run. Do it too often and I think it starts to look spammy. I guess this isn’t really news to most, but I’ve linked to plenty of sites in the past and seen little in the way of return traffic.

Do back links work for you? Let us know in comments and thanks for stopping by! 🙂

Promoting on eReader News Today – Postmortem

So, as I mentioned previously, I ran a $15 ad with eReader News Today (ENT) on Saturday, December 6th. I’m really quite pleased with the results, especially given the cost of the ad. Saturday produced 71 sales and another 14 on Sunday. At $0.69 royalty per book, I’ve almost quadrupled my investment. It was enough to push Danny Dirks to the very top of its sub-categories, which was a first.

ENTrunDannyDirksRank

Even more interesting to see was the change from Saturday to Sunday in the sub-categories displayed. Note the two “Myths & Legends” categories in the image above. Now day 2:

ENTrunDannyDirksRank-differentsubcategories

I’ve never seen this with any of my other books. Not complaining though, because I think the latter categories are better, but strange to see it change in a 24-hour period.

So, definitely recommend giving ENT a shot. Your experience might be different. I’m sure genre, day of the week, and other variables can affect sales. But, at $15-$30 for an ad, you’re chances of breaking even are quite good. Also, it’s hard to tell how many copies of the book sold because of the ad and how many sold due to visibility after it climbed up the charts a bit. Either way, the ad definitely was the only catalyst to sales, so that makes me happy. Hopefully, that visibility will carry through over the next week or so.

Had experience or planning to advertise with ENT? Let us know in the comments. Thanks for stopping by! 😀

Promoting on eReader News Today

ereadernewstoday

I have an ad running today to promote my Kindle Countdown for Danny Dirks over at eReader News Today (ENT). I paid $15 for inclusion in their email list, a post to their blog, and a Facebook post. Their Facebook page has ~475k followers, but knowing Facebook, only 400 people will see that post. ENT recently changed their advertising format to mirror that of BookBub, but I don’t think they’re anywhere near the same scale (yet). At $15, I only have to sell ~22 books to recoup the fee. ENT’s book of the day feature is much more reliable, but nearly impossible to land. They have a one-time submission at the beginning of the year and then fill all of their slots in one shot. But, with a rate of $15, it’s hard to not give their new email venture a try. There are certainly more expensive and less effective venues out there. Stay tuned as I’ll post a follow up later this week for those interested in the returns.

Have experience with ENT? Let us know in the comments below and thanks for stopping by!

Get a Book for a Buck ($1)

Mulraney_PENDRAGON_BOOK1_EbookEdition

My young adult fantasy novel, Danny Dirks and the Heir of Pendragon (UK edition) is on a Kindle Countdown sale for the next week (12/5 to 12/12) for just $0.99/£0.99. That’s 1/3 of a cup of coffee… and lasts much longer! 😉

Honestly, Don’t Bother With Facebook Advertising

Facebook

Many moons ago (ok, over the summer), I wrote a piece denouncing Facebook as a valid platform for investing your advertising dollars. Well, with the recent news of impending change, I’d say that piece is even more justified. Essentially, Facebook wants you, as an entrepreneur, to pay for 99.9% of your interactions. So, remember when you could reach a few of your followers just by posting a link to your book on Amazon? Well, not anymore. My recommendation? Keep your Facebook page. Post updates on occasion. But, put your marketing dollars and your social media energies elsewhere.