So, while I have no standard ads scheduled for my books in the coming months, I have a couple of events that might fall under the category of “irregular marketing.”
The first is part of an interview series that is being conducted by my company. It’s a network-wide initiative to identify employees who have aspirations outside of their career (don’t we all?). It’ll be a short interview and photo (with me holding my book very prominantly). Now, if I worked for a small company, this might not get my hopes up, but the network is close to 11,000 people worldwide. Not too shabby.
The next two events are somewhat similar. I was invited back (apparently by popular demand) to my alma mater (The Richard Stockton College of NJ) to appear on a career exploration panel for Literature majors in February. While I never see this as an opportunity to sell books, I’ll be taking along a copy of Danny Dirks to at least show it off a bit. 😉
Then, in April, I ‘ll be part of a panel at the same venue to discuss Publishing in the 21st Century. My first paid speaking gig! At that event, the organizer said I’ll have a chance to read and sell books afterwards.
These types of events aren’t the kind you can simply sign up for, which I guess is why I call it irregular marketing. But, these are exactly the kinds of things that can surprise you with results. I probably won’t sell hundreds of books, but I may make a personal connection with someone who becomes a fan. These types of opportunities are priceless. so, when you’ve reached a point, where you just can’t handle the disappointment of a mediocre advertisement, take a good look at local resources. Does your alma mater have a newsletter that highlights alumni achievements? What about the local newspaper (if your town still has one of those archaic beasts)? Maybe the library has a discussion panel you could be a part of?
Anyway, I hope maybe these little tidbits help spur your own irregular marketing ideas. I’ll definitely follow up with results (if any!) as the events come.
Any irregular events of your own on the horizon? Please share in the comments! 😀