Amazon recently announced the release of a pay-per-click advertising program for authors with books enrolled in Kindle Select. On your bookshelf, you’ll see a new option next to your Select books called, Promote and Advertise. The program, which had been rumored to be in beta months ago, is similar to other pay-per-click programs I’ve seen on sites like Twitter, Facebook, and Goodreads. You can target your advertising by product or interest. From Amazon:
Product-targeted ads appear on Amazon.com when shoppers browse for the products you select and similar products. Targeting by product may yield fewer impressions but more interested buyers.
Interest-targeted ads appear on Amazon.com to shoppers who have demonstrated an interest in the categories you select. Because you’re casting a wider net, targeting by interest may yield more impressions.
You set your bid amount, but be forewarned that your minimum budget amount is $100. This is certainly different from other systems, where you can usually set your budget to whatever amount you want, allowing you to run short, inexpensive campaigns. Strange that Amazon would do this, as it might limit the number of folks throwing their hat into the advertising ring. Which might also be a good thing.
Also, I’ve heard talk from some of the beta testers and the results are bland at best, horrible at worst, with a very poor return on investment. As with any new marketing venture, I recommend looking around for hands-on experience (try this thread in the Writer’s cafe over at kboards.com). There is no such thing as a sure thing when it comes to advertising.
I’m sure I’ll give it a shot at some point, but I’m not quite in a position to drop $100 at the moment. When I do, I’ll be sure to report the results.
Do you have experience with this new program? Let us know in the comments and thanks for stopping by! 🙂