I did a book show on Sunday for the first time in what seems like a long time, though it was really just last year. I’ve done several shows since first publishing in 2011 and I was a little bit excited for this one. With doing physical shows, it can help to have a short-term memory. That isn’t to say you should forget what worked and what didn’t, but you should be able to go into it with a fresh attitude. It’s probably why I don’t do more than a couple of shows a year.
I sold 6 books in 6 hours. Three to one person. It’s actually as good as I’ve ever done at this kind of event. Now you see the need for the short term memory. Shows aren’t (typically) money-making events. They’re face-time events.
I considered the day a success, but not just for the sales (which did help me break even for the costs), but the simple fact of getting out and talking to readers and fellow writers. I spoke with many people, gave out a lot of business cards, and chatted with my booth neighbor, horror/sci-fi/paranormal author K. Edwin Fritz. It was a beautiful day and we had some laughs and shared stories about writing and publishing. We each had some sales and chatted about best marketing practices both in person and online. It was refreshing.
As it turned out, the town of Belmar was also having an Octoberfest that day. There was great foot traffic, but the most common thing I heard was, “I didn’t know this was going to be here today!” So, lots of foot traffic, but little in the way of book buying traffic. There were about 25 spaces, but only 20 authors showed, which was fine. They also tried doing panels and readings but, apparently, they didn’t realize there was going to be a live band right in front of the square where we were set up. Hey, it was their first time doing this, so things like that will happen.
I’ve got one more scheduled book-selling event this year, in November. And, while at this show, I was approached to speak at the New Jersey Speculative Fiction Writers monthly meeting next year. Looking forward to that opportunity. I’m also looking forward to doing a few more shows next year. This was my first with more than one paperback. With luck, I might have a fourth this time next year. I’m convinced that having more books helps to sell more books. It helps if they’re good as well.
If you’re doing a show soon, or considering doing a show, I wish you the best of luck. It’s often what you make of the experience that makes the event successful or not.