That’s pretty much all I can say. As you might have seen yesterday, I ran a BookBub ad for book #1 in my suspense thriller series (Multiples of Six by Andy Rane). The first book was released back in 2011 and did reasonably well over the years (~1200 actual sales). But, being a slow writer, I saw little to no response when I released book #2 in the series, nearly 2.5 years later. I then went on a run of failed BookBub submissions. I’d gone down the free road with Multiples in the past. I’d probably given away just over 20k copies of that book prior to yesterday. So, in my mind, it only made sense to run a sale promotion instead of a free promotion. I wanted my $0.99, darn it! Well, it wasn’t to be, and after countless rejections, I finally asked for a free run. Apparently, I just had to say the magic word (free!) and that would’ve gotten me in long ago (kidding, but it kinda felt like that). Finally, the BookBub folks relented and let me into the pool.
I decided to add an incentive to buy book #2 in the series by lowering that book’s price, in a Kindle Countdown Sale, from $2.99 to $1.99. The joy of the Countdown is that you still get your regular royalty rate, even if your sale price is less than $2.99. So, I would make $1.39 on each copy of the sequel that sold. This was going to be how I recouped the BookBub fee (US$250 for a free thriller). That meant I would need to sell ~180 copies to break even.
I’m a closet optimist. I wear the pessimists mask in public, but I’ve always got high hopes, no matter what. But even I was leaning toward pessimism on this one. I thought the exposure would be good, but I held out no hopes of getting some of the kinds of numbers that romance authors see on a regular basis (a 40k free run is very common for romance, from what I’ve seen). I’m happy to say that my fears were alleviated by midday on Tuesday. But, let’s not get ahead of ourselves.
In preparation for this week, I had notified several sites of my book going free (Pixel of Ink, Ereader News Today, to name a few). So, I was pleased when I cleared 400 copies of Multiples on Monday alone, with 11 sales of Divisible. Eleven down, 169 to go! Not sure where they came from, as I couldn’t find a major site listing my book, but it was a nice start and pushed me up to just over #1000 in the free store by late Monday. My expectations at that point were at least to get into the Top 100 Free list on Amazon. Knowing BookBub’s past successes, I thought I could get that far.
Then I woke up Tuesday morning to a surprise. At 7:24, Multiples was already at #610 on the Free list. I watched the numbers climb slowly during the morning, despite telling myself I wouldn’t keep checking. What can I say? I’m weak. I was really waiting to see what happened when I got the suspense/thriller email from them. It arrived around the same time it normally does, at least for me; ~11:45 AM. That was when things got crazy. Like, stupid crazy.
It was so torrid for a while that the rankings couldn’t catching up. Two hours after I’d received my email, I’d crossed the 20,000 unit mark. Amazon was still saying it was ranked higher than it should have been. I left the house and my KDP dashboard behind for a while in the afternoon. If it was this crazy during the afternoon, what would happen as evening approached? When I returned, I saw what I could have only hoped to see.
Multiples was the #1 free book in the entire Kindle Store. No categories to get in the way. Just #1 overall. It’s 11:08 PM Tuesday evening as I write this bit. I have given away 44,718 copies of Multiples of Six, and sold 379 copies of its sequel, Divisible by Six. It’s now 11:38, and I’m entering this into WordPress. In the half hour that’s elapsed, the numbers are now 45,190 and 382. 472 books in 30 minutes. And that’s slowing down! Oh yeah, and I made my ad fee back… and then some. 😉
As I polish up this post on Wednesday morning, the ride isn’t quite done, but we’re on that slow coast back into the station. Tuesday’s grand total for book #1, according to Amazon, was 47,295. I’m not sure where their cutoff for the day is, but I’m guessing 12 AM PT. Today, I’ve added another 1641 copies in the wee hours, giving me a 60 hour total of 49,343. Oof! Book #2 fared well overnight and reached 409 units sold on Tuesday. Another 16 have sold this morning, giving me a 60-hour total of 434. Multiplied by $1.39 = ~$603. Not bank-breaking by any means, but not too shabby either.
Multiples of Six is still #1 on the free list as I post this. Later, however, someone else’s book will appear on BookBub and more than likely push me out of the way. Sure, I’ll get some play for a few days. My sale lasts until the 5th on both books. But the rocket to the top is over. Looking at Monday’s BookBub freebie, Jackpot by Susan Fleet, it’s still at #14 on the Free list. I’ll have to see where I stand in 24 hours. For now, though, I’m just excited to see how long the tail end lasts. At this point, it’s not unrealistic to expect over 55k total giveaways, possibly more. The ‘Bub turned out to be everything I had imagined it could be. Now, as my wife said, “Guess you’d better get your ass in gear on book #3, huh?” Yes dear!
If you’ve got any questions about my experience with BookBub, I hope you’ll ask them in the comments below. No secrets here! Or, if you’ve had experience yourself, please feel free to share! Thanks for stopping by. 🙂
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