Promoting on eReader News Today – Postmortem

So, as I mentioned previously, I ran a $15 ad with eReader News Today (ENT) on Saturday, December 6th. I’m really quite pleased with the results, especially given the cost of the ad. Saturday produced 71 sales and another 14 on Sunday. At $0.69 royalty per book, I’ve almost quadrupled my investment. It was enough to push Danny Dirks to the very top of its sub-categories, which was a first.


Even more interesting to see was the change from Saturday to Sunday in the sub-categories displayed. Note the two “Myths & Legends” categories in the image above. Now day 2:


I’ve never seen this with any of my other books. Not complaining though, because I think the latter categories are better, but strange to see it change in a 24-hour period.

So, definitely recommend giving ENT a shot. Your experience might be different. I’m sure genre, day of the week, and other variables can affect sales. But, at $15-$30 for an ad, you’re chances of breaking even are quite good. Also, it’s hard to tell how many copies of the book sold because of the ad and how many sold due to visibility after it climbed up the charts a bit. Either way, the ad definitely was the only catalyst to sales, so that makes me happy. Hopefully, that visibility will carry through over the next week or so.

Had experience or planning to advertise with ENT? Let us know in the comments. Thanks for stopping by! 😀

Promoting on eReader News Today


I have an ad running today to promote my Kindle Countdown for Danny Dirks over at eReader News Today (ENT). I paid $15 for inclusion in their email list, a post to their blog, and a Facebook post. Their Facebook page has ~475k followers, but knowing Facebook, only 400 people will see that post. ENT recently changed their advertising format to mirror that of BookBub, but I don’t think they’re anywhere near the same scale (yet). At $15, I only have to sell ~22 books to recoup the fee. ENT’s book of the day feature is much more reliable, but nearly impossible to land. They have a one-time submission at the beginning of the year and then fill all of their slots in one shot. But, with a rate of $15, it’s hard to not give their new email venture a try. There are certainly more expensive and less effective venues out there. Stay tuned as I’ll post a follow up later this week for those interested in the returns.

Have experience with ENT? Let us know in the comments below and thanks for stopping by!

Get a Book for a Buck ($1)


My young adult fantasy novel, Danny Dirks and the Heir of Pendragon (UK edition) is on a Kindle Countdown sale for the next week (12/5 to 12/12) for just $0.99/£0.99. That’s 1/3 of a cup of coffee… and lasts much longer! 😉

Last Day for My Kindle Countdown!

Just a quick note that today is the last day to pick up Danny Dirks and the Heir of Pendragon for just $0.99 over at Amazon.


Kindle Countdown Sale!


For a limited time (9/24 to 9/30), you can get my YA fantasy novel, Danny Dirks and the Heir of Pendragon for just $0.99 at (update: looks like it’s finally live…phew) As always, the book is free for members of Kindle Unlimited and Amazon Prime. Thanks and enjoy! 😀

Like Suspense Thrillers? I’ve Written Two!

Both of the suspense/thrillers that I wrote under my pseudonym (Andy Rane) are on sale through Amazon for the next week (7/1 – 7/7) for just $0.99 each. Hope you’ll take advantage and pick them up or pass the word along to someone you think might like them. They are full-length novels and books #1 and #2 in a 3-part trilogy.  Just a word of warning, they are not YA, and thus why they were written under a pseudonym. They aren’t gratuitously violent, but the language is definitely R-rated.