Important Kindle Request – A Letter from Amazon

Round-Two

If you’re a KDP author, you might have checked your email this morning and found a rather interesting letter from Kindle Direct Publishing. In it, there’s a brief history lesson on how paperback books were initially perceived by the publishing industry, an explanation of how traditional ebook pricing is hurting everyone involved, and a request to email bomb Hachette CEO, Michael Pietsch. If you’re not a KDP author, you can read the letter here: http://www.readersunited.com/.

My first reaction was, wow… it’s come to this. While Hachette has rallied its authors against Amazon during this dispute, Amazon has kept things fairly low key. Yes, they’ve posted letters to public forums, but this is taking the battle to a whole new level. A call to arms, so to say, to its KDP authors. And, to be honest, I’m not sure I’m OK with it.

We’re talking about a corporate battle between two giants and each side has, in turn, asked its minions to throw their weight into the mix. While Hachette has a cadre of well-known authors, Amazon must have contacted hundreds of thousands of authors with this single email. Even if only a percentage respond, you’re probably still looking at 10x the number of Hachette’s authors. But, what’s the point? Does Amazon really believe that overwhelming this poor schmuck’s email inbox with 100,000 letters from unknown authors will sway the tide? Or, is this just a symbolic gesture to say, “You say you’ve got author power? I’ll show you author power.”

In all, the letter leaves me with a bad taste. I hope the two sides can come to an agreement soon, as I’m losing my patience in the whole matter. I agree that low ebook pricing makes sense on many levels, but I don’t appreciate being made a pawn in a battle I’m not involved in.