paid marketing

Promoting on eReader News Today – Postmortem

/ samulraney / 2 Comments

So, as I mentioned previously, I ran a $15 ad with eReader News Today (ENT) on Saturday, December 6th. I’m really quite pleased with the results, especially given the cost of the ad. Saturday produced 71 sales and another 14 on Sunday. At $0.69 royalty per book, I’ve almost quadrupled my investment. It was enough to push Danny Dirks to the very top of its sub-categories, which was a first.

ENTrunDannyDirksRank

Even more interesting to see was the change from Saturday to Sunday in the sub-categories displayed. Note the two “Myths & Legends” categories in the image above. Now day 2:

ENTrunDannyDirksRank-differentsubcategories

I’ve never seen this with any of my other books. Not complaining though, because I think the latter categories are better, but strange to see it change in a 24-hour period.

So, definitely recommend giving ENT a shot. Your experience might be different. I’m sure genre, day of the week, and other variables can affect sales. But, at $15-$30 for an ad, you’re chances of breaking even are quite good. Also, it’s hard to tell how many copies of the book sold because of the ad and how many sold due to visibility after it climbed up the charts a bit. Either way, the ad definitely was the only catalyst to sales, so that makes me happy. Hopefully, that visibility will carry through over the next week or so.

Had experience or planning to advertise with ENT? Let us know in the comments. Thanks for stopping by! 😀

Promoting on eReader News Today

/ samulraney / 2 Comments

ereadernewstoday

I have an ad running today to promote my Kindle Countdown for Danny Dirks over at eReader News Today (ENT). I paid $15 for inclusion in their email list, a post to their blog, and a Facebook post. Their Facebook page has ~475k followers, but knowing Facebook, only 400 people will see that post. ENT recently changed their advertising format to mirror that of BookBub, but I don’t think they’re anywhere near the same scale (yet). At $15, I only have to sell ~22 books to recoup the fee. ENT’s book of the day feature is much more reliable, but nearly impossible to land. They have a one-time submission at the beginning of the year and then fill all of their slots in one shot. But, with a rate of $15, it’s hard to not give their new email venture a try. There are certainly more expensive and less effective venues out there. Stay tuned as I’ll post a follow up later this week for those interested in the returns.

Have experience with ENT? Let us know in the comments below and thanks for stopping by!

10 Places to Promote Your Book

/ samulraney / Leave a comment

Reader

Let’s face it, everyone pretty much knows about BookBub (if you don’t, feel free to read up on my own personal case study). But, the ‘Bub can be a tough nut to crack and they won’t just keep running the same books over and over. And, while free works, occasionally we’d like to get paid for our writing. 😉 So, what are the second-tier options for my discounted, but still paid book? Check out some of the options below. In no particular order.

The Midlist
Pixel of Ink
EreaderNewsToday
Bargain Booksy
Fussy Librarian
Daily Cheap Reads
Digital Book Today
ReadCheaply
Ereadercafe.com
Ebooklister.net

Now, while I’d like to say that the ROI is as solid for these as BookBub, that just isn’t the case. Make sure you do your homework before running an ad with ANY site. Some genres do better than others. They might have a big mailing list, but unless it’s segmented by genre, you could be sending your high fantasy novel to romance readers. Remember to temper your expectations. Be comfortable in the amount you’re investing, as you may not see a dollar for dollar return. Judge success on your own scale and understand that what works for one may not work for another.

Do you have experience with these or other advertising sites? Share with us in the comments and thanks for stopping by!